Entries tagged with “Daft Advertising”.

Faithful Acowlytes! Have you put on a few pounds over the winter?1 Has your flat stomach been Autocorrected into a flab stomach? Would you like your former Olive Oyl profile back once more? Well then friends, let me tell you all about the miraculous LifeChange Diet, featuring amazing ‘bioresonance’ drops! Yes, these wondrous drops in conjunction with ‘a strict low calorie/low GI diet’ just about guarantee that you’ll shed those unwanted kilos in no time.

But first, before we get too excited, we might examine the above magazine clipping (thoughtfully sent in by Cissy Strutt) with the TCA Bullshit Magnifier™ to see what it throws up.

First of all, you might be forgiven for thinking that popstar-cum-clotheshorse Carmen Electra has anything at all to do with the LifeChange Diet. She doesn’t. Well, not the LifeChange Diet being promoted in the text by Sydney naturopath Danielle Berends, anyway. But maybe that’s my mistake. The credit does say Carmel Electra, so perhaps it’s Carmen’s lesser known twin sister doing the promoting. You might also be forgiven for thinking that the drops Carmel is talking about have anything to do with the drops that Danielle is hawking. They don’t. At least, if they are the same product, they don’t make a big thing of it on the LifeChange Diet website, and probably for good reason: HCG Platinum Drops are not in the good books of the US Food & Drug Administration, who have found the drops to be in violation of numerous FDA standards and that ‘…there is no evidence that they are generally recognized as safe and effective for their intended uses.’

But hey, it’s not hard to accidentally put the wrong photo and caption on your text, right? Maybe these ones were meant to go on the story ‘Bogus Weight Loss Drugs promoted by Idiot Celebrity’ and there was a bit of a mixup. It’s easy to see how that could happen.

So, what then does the LifeChange Diet website have to say about these awesome homeopathic drops. Let’s look at the Bioresonance page (because we just know that’s gonna be good):

The LifeChange Diet combines an easy to follow structured diet program with bioresonance technology, in the form of specially formulated bioresonance drops.

But what is bioresonance technology? That’s a very common question.

Bioresonance technology was introduced by German scientists in the 1970’s. Its foundation is based around the body’s energy system.

In bioresonance therapy, the transmission and receipt of electromagnetic frequencies is used to identify and support your energetic status.

All the cells in your body emit and communicate via electromagnetic frequencies. In a healthy body, this communication is free and the body functions as it was designed to do.

Well, I agree that ‘What is bioresonance technology?’ is probably a common question from those hearing of this scheme. Indeed, I asked it myself, although it was more along the lines of ‘Jesus H Christ, what the fuck is bioresonance technology?’ But, the internets being right at our fingertips & all, it’s only a moment’s work to fire up our favourite Search™ engine and plug in ‘bioresonance’ and ‘German scientists’. The very first result we get is this Wikipedia2 article on ‘bioresonance therapy‘ which begins with the explanation that ‘Bioresonance therapy is a pseudo-scientific medical concept…’ I guess that wasn’t much of a surprise. Bioresonance was ‘discovered’ in 1977 by Franz Morell who, after seeing a Scientology E-Meter, created his own version of it, along with a whole heap of baloney to explain its supposed working mechanism. Needless to say this centers principally around the vagueness of concepts like ‘electromagnetic frequencies’ and ‘energy flow’ so beloved of woo peddlars across the globe, a club of whom we must consider LifeChange a card-carrying member.

Simply put, the wondrous drops that the LifeChange Diet promotes as part of its weight-loss scheme are nothing more than magic water. Yet again.

I guess you all saw it, right, at the beginning of this post? The diet promoted by this racket – ‘a strict low calorie/low GI’ food intake – by itself will guarantee that you lose weight. The magic drops are total bullshit, and I say these people know it.

  1. Antipodean seasons are in effect here on TCA. []
  2. Support Wikipedia! Donate! []

Yeah, well, y’know. I’m just not sure I want these people tampering with my wiring.

3D Odorant!

It works really well for anyone wearing the special nose plugs. Otherwise it just makes everyone nauseous and gives them a headache. Personally, I don’t think it’s as effective as the Quantum deodorant I use.


Special thanks to Atlas for undergoing the human trials for this one.


ALDI: fire your advertising agency. They’re creeping me out.

Do you ever look at things and think… hmmm… I wonder how that came to be? Take this roll of toilet paper (or ‘bathroom tissue’ as the Americans call it, because they can’t bring themselves to say that word. You know. TOILET. This is in keeping with the more comprehensive American belief that if you don’t acknowledge an ‘icky’ thing exists – like, oh, Palestine, say, or sex, or atheists – everything is SO much nicer).12

Anyway, back to this roll of toilet stuff with which you wipe your ass after you’ve had a shit.

Why is it named in the way it is? Are angels particularly known for their softness? It’s not an attribute that immediately springs into my mind when I imagine an angel. Take this angel, for example. It is the Archangel Michael:

Does this picture say ‘softness’ to you? That spear looks sharp to me. Not the kind of thing I want near my tender parts (I will observe that he has funky shoes though).

Here is another picture of a some angels:

These ones have swords. Would you let angels like this go swinging their sabres around in the vicinity of your nether regions? I wouldn’t. And here’s another picture of the Angel Michael. Can you see what he’s doing with that pointy spear?

Yes! That’s right! He’s aiming to stick it right up Lucifer’s bottom! Is that a caring, comfortable, soft image, my friends? I think not!

So how is it, do you think, that advertising people arrived at the brilliant idea of calling toilet paper ‘Angel Soft’, when it’s apparent to anyone with a modicum of religious art experience that angels are anything but soft? How can they get away with such a blatant untruth? Well, as usual, the ad people have included an escape clause in their work. Did you spot it?

There it is! Those rascally advertising types! They’ve registered the term ‘PS’ and tacked it onto their brand name! Genius!

So, their product can now be called ‘Angel Soft (PS®)’, where the PS obviously signifies:

PS: If it feels like someone’s sticking a sword up your ass, then it’s not our fault. You should have paid more attention in Sunday School.

  1. I exclude from this assessment, of course, Americans who are reading Tetherd Cow Ahead. Or who can read, generally. []
  2. Whenever I hear an American say ‘I’m going to the bathroom’ I have to strongly fight the urge to say ‘Really? Again? You must be so clean – you just had a bath a couple of hours ago!’ []

Dense? Though much brain cells now, might help you with loss intelligence at normal time.


This gem photographed by Cissy Strutt.