Tetherd Cow Ahead

Remember this post, from a few weeks back, where we examined the claims of the dude who was in possession of ‘information’ (I use the word advisedly) that 100,000 people were going to die at the London Olympics?

Oh looky. It didn’t happen. Also, the video has been ‘privated’ on YouTube (nothing quite like the internet to make you look like an idiot).

Illuminati: 0, Commonsense: 1.

The big news here in Australia – well, you’d think it was big news with the amount of press coverage it’s getting – is that mean ol’ Apple is intentionally bilking people of their money by advertising that the new iPad 3 can connect to 4G networks. Which it can, but hey. Just not, as it turns out, Telstra’s Australian 4G network.

Apple has quite obviously made a misstep here, but in my view it’s unlikely they deliberately went about exploiting their potential customers – I think we can surmise that they’re smart enough to realise that if they tried to trick people this way they’d get busted as soon as someone tried to use an iPad 3 with a Telstra 4G account.

This has not stopped Australia’s consumer watchdog, the ACCC, from putting the boot in, however. In keeping with current media fashion they just lurve the mileage they can get out of kicking Apple. The ACCC took Apple to court claiming that Apple has made ‘misleading statements’ about the connectivity situation. Apple, for their part, have very reasonably agreed to publish a clarification of the issue, and to refund the purchase price to anyone who wants to return their iPad 3.

Blah blah blah, who really cares? It doesn’t seem to me that this warrants the status of screaming front page news on just about every news outlet in the land.

This whole thing annoys me in a major way, though. For a couple of years now I’ve been having conversations with various ACCC personnel about the risible ShooTag and its presence here in Australia. Their willingness to do anything about this product has not demonstrated anywhere near the same level of enthusiasm as this sniping at Apple, and yet ShooTag is not merely making misleading claims: the ShooTag Australia site promotes outright lies (not the least of which is the bogus Texas State University endorsement which is still on the home page).

The makers of ShooTag, as you will recall, are not content to put the health of your pet at risk by promoting baseless pseudoscientific thinking, but are now promoting their product for humans, as a defence against insect-carried diseases including malaria.

I have, of course, pointed this out to the ACCC, here in a country where we have significant problems with mosquito-borne diseases, but apparently it’s much more important to protect the disposable income of affluent gadget-buyers than it is to attend to the wellbeing of pets and humans.

It gets much better press, at least.

The Minister of Transport
Melbourne,
Victoria
March 2, 2012

Dear Sir or Madam,

I am writing to you this morning in an effort to obtain an answer to a question that has been puzzling me since I moved to Melbourne around five years ago. The house where I live is situated in leafy surroundings near a large park. Mostly it is very quiet here, especially at night. Quietness is a really good thing for sleeping.

There is a railway line across the road from my house. It is not a hugely busy line, but it does have a fair amount of domestic train traffic. I really like the sounds of the passing trains, and even when they start up at 4.30am for the weekday task of ferrying commuters into the city, the rumbling whoosh as they go by does not really bother me, nor interfere with my sleep. The same can be said for the late night trains that run until 1am.

Directly across from my house on the railway tracks is a foot crossing. This crossing has automated closing gates and a warning alarm that sounds a full minute or so before the train reaches the crossing. This system adroitly prevents pedestrians from walking out onto the train tracks when the train is approaching. Indeed, I have observed the system’s effectiveness on many occasions. Typically, people approach the crossing, hear the warning sound and see the gates close. They then stop and wait patiently at the closed gate. To inadvertently continue onto the tracks, they would not only need to be completely deaf, but to also accidentally scale a meter high gate. To my knowledge no-one has so far missed these fairly obvious indications that a train is imminent.

Here is my question, then, Minister: given that there is a very successful method in operation to prevent people from walking into the path of an oncoming train, WHY DO THE FREAKIN’ TRAIN DRIVERS FEEL THE NEED TO BLAST THEIR VERY LOUD HORNS IN FRONT OF MY HOUSE?

In the first place, the sounding of the LOUD horn appears to me to be entirely redundant given the existing safety system. Itinerant nocturnal ramblers are already waiting quite immobile at the closed gates well before the LOUD horn has rent the peaceful silence asunder with its brassy shriek. I could perhaps embrace the concept that the LOUD horn is an ‘extra’ precaution – a better-safe-than-sorry flourish, if you like – were it not for the fact that this ear-frakking aural event usually happens at a point about 8 meters from the crossing. This is so close that it seems to me to be entirely useless for any practical purpose. Here is a diagram to help you visualize the situation, Minister (this is a daytime image, but it may be more instructive if you could imagine it as a nice moonlit night, delicately pointed with the soft chirrup of crickets):

And here is a movie I took this morning of a train approaching the crossing with its closed gates (there were no pedestrians at this time, either at the gate or staggering bewildered across the rails).

If we assume that the train is travelling at a modest 40km per hour ((They probably travel faster than that, in my estimation.)) then by my calculation it covers that 8 meters between the time it blasts its LOUD horn and the pedestrian crossing in something less than a second. Are you familiar with the African cheetah, Minister? The African cheetah is the fastest land animal in existence. It can run at an astonishing 120km per hour at top speed. That’s 3 meters a second. Here’s a picture of a cheetah running:

Minister, if an African cheetah happened to be on the railway tracks in front of my house as a train approached and sounded its LOUD horn a mere 8 meters away, it is doubtful that even it would have a chance of reacting to the event and escaping unscathed.

A human being at peak fitness can run at a top speed of about a third that of a cheetah. I don’t see many human beings of peak fitness in these parts. I think you can probably see what I’m getting at here.

Now, you may be tempted to tell me, dear Minister, that the Blowing of the LOUD Horns is standard operational practice throughout the Melbourne suburban rail system. You might venture to offer the explanation that drivers are instructed, as a general rule, to sound horns at crossings and stations as a commitment to the security of the community, and that they simply reflexively carry out the action unaware that some crossings already have adequate safety precautions installed. And I might be tempted to believe that explanation except for one small thing: the Blowing of the LOUD Horns is completely ad hoc. Sometimes the LOUD horns are sounded, and sometimes they are not. By my reckoning, about 6 in every 10 drivers feel the need to shatter everyone’s eardrums, mostly in the pre-dawn period. Horn blasting would appear, then, to be completely discretionary. ((It’s probably unnecessary to point out that this happens with trains travelling in both directions, but I’ll point it out anyway.))

I understand that you are a busy person, Minister, and must have many issues on your plate, so, in order that I get some idea as to why I must be jarred from my sleep repeatedly through the early hours of the morning by the shriek of MetLink banshees, I have prepared my question with answers in a multiple choice form below. I would appreciate it greatly if you could tick the appropriate box and send your reply back to me at your earliest convenience.

_____________________________________________________________________________________

Our suburban train drivers blast their LOUD horns a mere 8 meters from the pedestrian railway crossing because:

□ Isn’t everyone already awake at 4.30am?

□ We spent money on installing horns so we have to justify the expense.

□ What else is there to do when you drive a train?

□ Silence is an abomination.

□ We hate the people who aren’t travelling on trains as much as the people who are.

□ Train drivers have no comprehension of physics and/or acoustics.

□ Train drivers have excellent comprehension of physics and/or acoustics, and are evil.

□ We have shares in sleep clinics.

□ We are attempting to address the Melbourne cheetah problem.

□ We are attempting to address the Melbourne obesity problem.

□ There is no good reason. It’s quite ridiculous and I’ll put a stop to it immediately.

_____________________________________________________________________________________

I look forward to your speedy response,

Yours Sincerely
The Reverend Anaglyph
Church of the Tetherd Cow
Melbourne

When the maker of some web app or another doesn’t know how to make money out of a popular idea, the go-to concept is of course to somehow shoe-horn advertising into the user experience. Those of you who have a Facebook account will be familiar with the little panel of ads that runs down the side of the page – a little panel that seems to increase in length every time you log on. Personally, I think it’s completely daft way for an advertiser to spend their bucks – I must have ‘seen’ several thousand of those damn things displayed on my Facebook page and I hardly even notice them. Someone has convinced advertisers otherwise, though, or they wouldn’t be paying for them.

If I do notice one, though, it’s usually because it has an overly-high annoying factor. An offering that popped up this morning was a shining example. Ladeez and Gentlemen, I bring to you today…

The AMAZING TINNITUS MIRACLE™

Ah yes. Your flim-flam detectors just went ping, right. If they didn’t, get off my blog!

Now, I must confess that until this morning I didn’t really have a great deal of insight into tinnitus. Well, not of a scientific kind, anyway. I know what it is, of course, being a professional sound person & all, and I’ve even experienced it myself in my youth when I was much less careful of my hearing, but I’ve never known much about it physiologically. After reading the Tinnitus Miracle™ website, though, one thing of which I was entirely certain is that you need absolutely no knowledge of tinnitus to get the feeling that this site is designed to fleece easily-deceived and desperate folks of their money by convincing them that it has the absolute, failure-proof, 100% guaranteed cure for their affliction.

And, as a prospect for a scam – for a scam it surely is – it makes sense. Tinnitus is a medical condition with all the requirements that make it ripe for the pickings of those who would greedily make money from exploiting others: it’s a poorly understood, highly subjective condition with diffuse symptoms, and it can have dozens of causes. It’s distressing, persistent and can even be painful, but it’s not life-threatening. Best of all for the woo merchants, it’s a sad fact that science-based medicine doesn’t offer much in the way of relief for many sufferers of tinnitus. ((Something that people who advocate ‘alternative medicine’ seem not to understand this situation too well, and you’ll often hear it put forward as a criticism. Science-based medicine never pretends that it has all the answers, because sometimes it doesn’t. There are some things science doesn’t understand very well. That doesn’t make science faulty – it just means that a complex world is not easily understood all at once. It’s a process. And the fact that science doesn’t have an answer to a complex problem doesn’t lead logically to the proposition that ‘alternative’ medicine does. Having no solution to a problem sometimes means, quite harshly unfortunately, that we don’t have a solution to the problem. We simply don’t know everything, and there is no imperative says we should. That’s not an easy thing to tell someone who is in pain, or who has a chronic debilitating condition. Unfortunately, as much as we don’t like that reality, reality really doesn’t care what we like.))

Even though I did go on to spend a little time reading about the condition, you really don’t need a lot in the way actual knowledge to get a strong sense that the Tinnitus Miracle™ ‘phenomenon’ ((Because that’s the way it’s promoted WIDELY across the interwebs.)) is decidedly fishy.

Skimming down the MASSIVE landing page starts the alarm bells ringing fast. ((Of course, if you have severe tinnitus, maybe the noise in your head might drown out said alarm bells. Perhaps this is what the makers of the Amazing Tinnitus Miracle are counting on…)) The amazing Tinnitus Miracle™ is an eBook that you can buy for the handy dandy price of $39, and which unequivocally offers to ‘give you the secrets to eliminate virtually all types of Tinnitus within 8 weeks.’ It’s the enterprise of one Thomas Coleman, ((Coleman may or may not be a real person. For the purposes of this post, I will accept that he is, although I did discover a number of things that made me suspect that he may be a fictional concoction.)) who purports to have suffered from tinnitus for 14 years and to ‘have tried every tinnitus treatment known to science and natural health’, including, but not limited to, ‘herbal remedies, Cellfood Oxygen, tonics, habituation, detox diets, vitamin therapy, hydrotherapy, aromatherapy, macrobiotics, reflexology, Chinese Medicine, vegetarianism, the Wai diet, magnetic therapy, the mucus-less diet, the blood type diet, psychiatric treatments and whatnot.’

The outcome is that none of these (not even ‘whatnot’) were effective. Even surgery didn’t help the poor chap, nor did ‘dietary’ advice nor white noise CDs. Eventually we learn that the unflappable Mr Coleman was cured after discovering ‘a simple holistic system [that] opened the door to my new and much brighter Tinnitus free life.’ The site spares no effort to attempt to impress upon us exactly what a MIRACLE this discovery was. There’s the familiar liberal use of exclamation marks, copious underscoring, oodles of hyperbolic claims, excitable slashes of yellow highlighter and then… THE SCIENCE. Well, no, I lied. There’s no science. None. Nada. Nuttin’. What we have is that ol’ reliable science substitute though: testimonials! Everyone KNOWS a testimonial is MUCH better than science. Let me show you how it works:

♥Tetherd Cow Ahead is the best blog in the universe, bar none. I read it once and it completely cured my cancer! ~ Landon from Illinois

♥I used to have trouble keeping it up, but thanks to Tetherd Cow Ahead I can now go all night! Tetherd Cow rocks! ~ Raymundo

♥I purchased the Tetherd Cow Virtual Glass of Water and I’ve never had a computer virus since! Awesome work TCA! ~ Kofi Anan

Now brace yourselves, Acowlytes: those are not real endorsements, and they hold no credibility whatsoever! I just made them up! I know it seems shocking that someone should do such a thing, and I know you wouldn’t, dear friends, but the internet is, alas, not completely populated by good honest folks such as yourselves.

The point is of course that a fistful of internet testimonials is worth about as much as the paper they are printed on. Unfortunately there still exist out there a substantial number of people who seem to think that if something is written down in words, why, it must be true! Or something. It doesn’t seem to occur to them that the endorsements could easily be as phoney as the names attached to them. ((I’ve long pondered why this should be so. I mean, I totally understand how you might buy a product that was recommended to you by a close friend. I can even stretch to understanding how you might buy a product endorsed by someone who you don’t know personally, but whose opinion you respect for some reason. But I can’t for the life of me even remotely comprehend why you would trust the opinion of some anonymous (and probably fictitious) name from woop-woop!)) What’s more, it seems that such people of limited perspicacity are unable to infer that fifty fake testimonials are no more persuasive than one. I could’ve written dozens above had I been so inclined – it’s not exactly difficult to make that shit up. ((It is vaguely possible that the testimonials are written by actual people, but this doesn’t necessarily mean they are genuine. Lots of people are willing to lend their name and photo out for a fiver. And, being extremely generous, even if the people are real, and the testimonials unsolicited, it still doesn’t mean that the information in them is necessarily accurate, nor representative of most tinnitus sufferers. Tinnitus does, in many cases, clear itself up spontaneously. If you have a few thousand people reading your book, it is quite likely that a small few will have spontaneous natural remission of the symptoms, and attribute it in some way to your magical cure. You only need a handful of those kinds of ‘miracles’ to make something look impressive…))

But it’s not until you try to find some more information about Tinnitus Miracle™ that you begin to see the real depth of this racket. Performing a Search™ on the term returns a veritable truckload of spew. Hundreds, maybe thousands of links that duck and dive through the tinnitus world, inevitably making their way back to a site selling Tinnitus Miracle™.

And not even the merest hint of proper science on a single one of them.

Searching for tinnitus+miracle+scam is an even more enlightening experience. Now we see dozens of hits in the vein of this site, returning search abstracts like ‘There is no basis for the tinnitus miracle scam’ and Is Thomas Coleman’s Tinnitus Miracle Book A Scam? My Opinion … – all couched in such a manner as to appear to be a critical appraisal of the product. If you click through, though, they all go on without exception to overwhelmingly promote Tinnitus Miracle™ in some way or another, often with direct links to the main TM™ site. There are pages of these duplicitous offerings – I clicked through a few dozen and I couldn’t find one that wasn’t some kind of endorsement of Tinnitus Miracle. ((This in itself is an intriguing indictment of the Tinnitus Miracle™ It shows clearly that the people behind it are completely aware that what they are promoting has every indicator of being a scam to those searching for tinnitus relief, and have shaped their marketing strategy accordingly. They are, in essence, predicting that they will be called on their scam, and then flooding possible criticism with noise.)) In fact, try as I might, I couldn’t find any negative critique of the Tinnitus Miracle at all. Lest you think that might be because the thing actually works, let me add that I also couldn’t find a single site that looked like it was a genuine unsolicited recommendation of the product either. To my eye, these sites all look like part of the Tinnitus Miracle empire – a vast and comprehensive attempt to stake a presence wherever anyone with tinnitus might search for some help. Now, there are two reasons I can think of that negative (or even mildly critical) reviews aren’t returned high-up in the search results. The first is that Coleman’s strategy is simply to super-saturate the SEO so that other links are just pushed way down, and you won’t easily come across adverse criticism, and the second rather more sinister one is that Mr Coleman is actively litigious and has aggressively quashed any unflattering press. ((I’d like to think this is not the case, but I guess we will see if that speculation has any substance if he finds this post.))

Another frustration I had was in attempting to find out exactly what might comprise the substance of the Tinnitus Miracle. After reading pages of mind-numbing verbiage, I was concluding that the book offering the wondrous Tinnitus Miracle was probably just a mish-mash of anything and everything that might pertain to tinnitus, with not much ‘miracle’ content at all. This site (another TM™ promotion, despite its efforts to appear to be something else), supposedly penned by one ‘Britni Dorman’ gives some support to that conclusion:

Here are some things you can learn from Tinnitus Miracle:

• Eight food items that are best for you in this condition
• Ten foods you must learn to avoid like the plague since they can worsen your condition
• The name of a powerful herb used in homeopathy that can reverse the condition quickly
• The 100% natural secret vitamin supplement that can impact your condition dramatically in just a few days
• Medications that can worsen the condition
• How you can diagnose your condition with the help of a multi-dimensional approach
• Effective breathing techniques and strategies that allows your body to begin the process of healing

Ah, right. Good foods, bad foods, vitamins, homeopathy and Evil Big Pharma drugs that you can blame. Uh-huh. And some yoga & meditation thrown in for good measure (‘cos it certainly can’t hurt, right?) As miracles go, this is looking about as impressive as producing a coin from behind a kid’s ear.

There’s lots more of the same on this site, which purports to be a tinnitus ‘treatment advice’ hub, but which is revealed by even a cursory exploration to be crammed to the gills with links to the main Tinnitus Miracle site. Perhaps the most hilarious part is the the ‘Pros & Cons’ section. Breathless raving about the pros, but the cons, well:

• Cons – When it comes to the cons, I have to admit that Tinnitus Miracle barely has any.

Mr Coleman may as well have appended his signature to that one.

I did turn up one comment on a tinnitus relief discussion group from someone who seems to know what the book entails. The main thrust of this thread is another tinnitus scam called Quietus, ((Another sure marker for scams of this kind is the appearance of other players on the field. You can bet that where there’s an opportunity to bilk vulenerable people, there’ll be more than one opportunist with his finger in the pie.)) but several sufferers ask if anyone has tried the Tinnitus Miracle. Well, someone called MissionCMD has done so, and had this to say:

I have purchased the book and read it twice. I have tried numerous things in it, but there is no ‘miracle’. There are numerous sections in the book that are duplicated (copy and paste) from one chapter to another… not to mention numerous spelling mistakes. Perhaps the ‘e-book only’ option was because the author could not get a publisher to edit? Overall, there were a few good suggestions, but there was no ‘miracle cure’ if that was what you were trying to ask. Essentailly just ways to try to manage the noise. I did a detailed search for almost three hours to try to find a reputable review before I purchased anything, and could find none. I could find many websites that had supposed reviews, however it looked much like the similar advertisement off of the original site. Suprisingly (or not) none of those sites were accepting comments anymore due to spam… hmmm. I did purchase the book anyway. You do have to keep in mind it does state ‘holestic’ in the sub-title. So the book did what it said… mentioned everything under the sun you can try to manage the tinnitus. That means recommendations ranging from therapy sessions, to extreme detoxification, to accupuncture. I personally did not find anything close to a ‘miracle’ though.

And that’s about as succinct a wrap-up as you could ever expect; the Tinnitus Miracle™ eBook appears to be nothing more than a diffuse hodge-podge of vague suggestions and both conventional and speculative treatments offered as options to address an affliction with multiple possible causes and a wide range of diverse symptoms. It seems to me, in fact, that Thomas Coleman is offering the very same solutions in his book that he says he tried in vain to cure his own tinnitus, just re-heated and served with a sprig of parsley.

A miracle, not so much.

I guess some of you are saying at this stage ‘It’s not really selling anything bogus – what’s the harm here?’

Well, this is the kind of scam that irks me for numerous reasons. First and foremost, it’s targeting vulnerable miserable people and offering them a ‘miracle’, when by any reasonable reckoning that’s not what they’re going to get when they fork out their money. ‘Eliminate Your Tinnitus Within 2 Months!’ the site declares, a promise that, as far as my reading indicates, is unlikely to be fulfilled for the majority of tinnitus sufferers. Tinnitus Miracle ‘…gives you the power to Cure Tinnitus permanently’, we hear: weasel language that deftly transfers any failure to deliver a result from the product itself to a responsibility for the sufferer to be capable of harnessing the supposed ‘power’. The site is full of such duplicity.

Another tactic that I find highly questionable is Tinnitus Miracle’s liberal us of scare tactics, another staple of scamdom:

WARNING: TINNITUS CAN BE VERY DANGEROUS IF LEFT UNTREATED

Well, no, for most sufferers that’s unlikely, despite the blood red fright caps. It is completely true that tinnitus can sometimes herald other more serious problems, but one thing is for sure – buying this book is not the way you’d want to handle that particular circumstance. As with most medical problems, if the symptoms persist, the most sensible thing you can do is to promptly see your doctor (and that information I’m providing totally free of charge).

Elsewhere:

One should only consider surgery for tinnitus if you were diagnosed with a tumor, osclerosis, or fistula . Even so the success of the surgery is 50%, with the inevitable consequence of irreversible deafness.

…which is a piece of negligent generalization bordering on criminality. The success of tinnitus surgery depends entirely on the circumstances of any individual, and the reasons for their problem. To scare all people who may be facing tinnitus surgery with the spectre of the ‘inevitable consequence of irreversible deafness’ is highly irresponsible, and demonstrates clearly that Thomas Coleman cares not one whit about your wellbeing – he just wants your $39.

My reading about tinnitus over these last few days has shown me that for an unfortunate few of those afflicted, the condition is utterly debilitating, and for the greater number it is, at the very least, distressing and uncomfortable. What these people really need to be doing is consulting knowledgable health care providers and getting the best help available. What they don’t need is a whole lot of baloney about the ‘wrong’ food and homeopathy. Even if some of what the Tinnitus Miracle book offers might be helpful (there are indications that meditation, for instance, may be of some benefit to some sufferers, depending on the cause of their tinnitus) it looks like it’s wound up with a lot of crap that’s irrelevant, of arguable efficacy or just plain hogwash.

Aside from that, the marketing campaign for Tinnitus Miracle™ is plainly full of misdirection and flimflam. As a ‘Small Sample Of What You’ll Learn When You Download Your Copy Of The Tinnitus Miracleâ„¢ System Today’, the site reels off dozens of specious claims, lame observations and tips such as these:

• Discover EVERYTHING you need to know about tinnitus, EXACTLY what causes the noise in your head. [Caps are theirs]

No-one knows EXACTLY what causes tinnitus. It can be the result of several different pathologies – physical hearing damage, biochemical interaction, neurological damage or problems, or the effects of other illness. In some cases it has a psychological component. Thomas Coleman is promising to give sufferers something that no doctor on the planet can. Why on earth should anyone believe him?

• What Personality characteristics do tinnitus sufferers share?

Oh, I dunno? The same star signs? A morbid fear of hummus? This is a stupid and irrelevant question, and is so wide in its scope that you could factor just about anything in here.

• The most powerful homeopathic herb (that can quickly reverse most tinnitus conditions) that the Tinnitus and drug industries hope you will never find out!

Of course!! The ‘drug industries’ WANT you to have tinnitus because they are EVIL. Mwahahahaha!

Please. Even the dimmest of the dim can see that this is complete rubbish. If such a ‘homeopathic herb’ even existed, only one altruistic tinnitus sufferer would need to publish its name on the net and the whole world would know. BAM! Take that Evil Big Pharma Mad Scientists. But guess what? No-one has. They obviously all feel so indebted to Thomas Coleman for revealing it to them that they don’t want to see him lose any of the money he would otherwise make on his eBook!

• The cardinal sin of every tinnitus treatment almost every tinnitus sufferer is guilty of, which instead of curing your tinnitus, weakens and destroys your body’s natural ability to defend itself, thus putting your health in serious risk and making your Tinnitus worse in the long run (and more than 92% of tinnitus sufferers are doing it!)

And you thought that masturbation just made you blind!

It’s all smoke & mirrors designed to deflect anyone from asking the question: ‘But what, exactly, am I getting for my $39?’

Which is, by all indications, nothing that’s likely to help you much, and certainly nothing that can compare to the advice that you will get from a good medical practitioner. If you have tinnitus, you have my immense sympathy. Having only experienced it as a fleeting annoyance brought on by my own carelessness, I can only imagine how awful it must be as a chronic condition. I hope that this post has helped you avoid spending money on something that would probably offer you little in the way of relief.

Just suppose, dear friends, that someone gave you (for your birthday, perhaps) a quality bottle of wine, but of a rather current vintage. You would probably know that the wise thing to do is to lay it aside for a couple of years in which time its component parts would do that magical aging thing that wine components do, and, upon opening it in 2020, say, ((Should the world not have ended in 2012, needless to say…)) you would have a tipple that was superior to that same wine opened today.

If, however, you are a mildly impatient person like myself, the temptation to open that bottle in confluence with some other circumstance (such as running out of other available bottles, for example) might cause you to reach for the corkscrew somewhat prematurely, depriving you of the optimal wine experience.

Well, Faithful Acowlytes, at last that dilemma is solved forever! I herewith present to you, the Vintage Express Wine & Liquor Aging Accelerator.

The VEWLAA takes your infant brew and, using ‘powerful Neodymium magnets’ ages your drink 10 years in 10 seconds. No, no, seriously, it does! With magnets. Look, here’s the science behind it:

I must admit I was quite skeptical, but this product is amazing. You can take a mid-range bottle of wine and in a few minutes, spectacular bottle of wine!

~Trina from Florida.

We used the wine ager on Christmas Eve on some delicious NYS Finger Lakes Red. We did not do an official before and after taste test but the wine seemed to taste richer and smoother on the palate.

~Reb395.

How does it work? Not sure. Do I believe the explanation? Not really. All I know is that the accelerator really changes things somehow, and makes wine/whiskey taste much more smooth and mellow.

~Ethan.

Well, OK, not science, but testimonials, and that’s exactly the same thing, right?

I’m a Believer says:

We haven’t try with just a glass but with the entire bottle let it age overnight in the accelerator

Overnight! Crikey, that must have aged the damn stuff some several centuries. How great would that taste, eh? KnuckleheadBBQ ((A fitting nom-de-plume if ever there was one.)) from Montana and his wife have even gone so far as:

… routinely leaving a bottle of wine in it for several days before opening it…

Man – that would have to be like drinking something fermented in the Mesozoic! ((Of course, the more astute among you will have grokked the exponential scale implied by the writing on the gadget: 10 seconds for 10 years, 3 minutes for 20 years. You can work it out if you can be bothered, but basically the ramification is that the improvement scale is self-limiting. After a relatively small number of hours, the effect of further time in the prongs is negligible. Even if the damn thing did work, leaving your wine in it for several days is to all intents and purposes pointless.))

Ah yes, it is yet another wine scam, this time one that invokes that age-old pseudoscientific notion that magnets confer beneficial properties on anything that comes within their field of influence. In this case, the powerful neodymium magnets, through some completely unspecified action have the fortunate effect of making wine taste better. ((And, in the case of the Wine Enhancer, also eliminating ‘those horrible wine headaches’.))

OK, well, all the above came from Skymall (which sells the ‘accelerator’), via a link thoughtfully provided to me by acce245. But a little detective work turns up the people responsible for the VEWLAA. And w00t! They have a science page. Oh how I LOVE a science page. Let’s find out how the VEWLAA really works:

The earth’s magnetic field helps create the great taste of fresh fruits. During the long growing season, fruit is held in a relatively constant position in relation to the earth’s magnetic field, aligning the liquid particles much like tiny compass needles. This natural balance gives fresh picked fruit its smooth, natural flavor.

The delicate magnetic alignment of the liquid particles is destroyed during the crushing, straining, pasteurizing, fermenting and distilling used to manufacture beverages, and much of the smooth natural taste is lost. The traditional slow aging process of wine and distilled spirits allows the particles to once again become aligned by the earth’s magnetic field, but this process takes years, and dramatically increases the cost of the finished product.

Oh, how much does my stomach hurt from the laughing? Of course, once you had your polarities are re-aligned, you’d want to be mighty careful about swirling your glass, right? ‘Cos then you might ruffle its molecules’ nap. I don’t think neodymium magnets would fix that.

But hey – the VEWLAA is supposed to work on other beverages too. Why, Ethan, above, proclaims:

We tested juice, coffee, red bull/vodka. Someone even was convinced that crystallized ginger was more potent after being aged.

Are you following this Acowlytes? 10+ year-old coffee, juice, Red Bull and crystallized ginger are superior to their fresh equivalents! My own personal experience tells me that four-day-old coffee tastes disgusting, let alone coffee that’s been standing for 10 years, so I think you could consider me a little skeptical of these claims.

My favourite part of the Vintage Express site, though, is their own testimonials page. It features glowing reports from ‘Jeff’ a ‘wine & spirits appreciator’ and a ‘female taste tester’. Wow, am I SOLD!

Oh, and there’s also sommelier Michael Hanke from Morton’s Restaurant, Seattle, who has probably destroyed his credibility beyond all hope of salvation by appearing in a video endorsing the VEWLAA. After watching it, I’m inclined to conclude that the reporter who declares ‘I don’t know much about wines’ at the beginning of the story is more of an expert than the expert.

So, is there any real science behind the idea that magnets can age wine? The answer is no. But does this does stop a proliferation of devices like the VEWLAA? The answer is also, quite unsurprisingly I think you will agree, no.

There is:

•The Wine Clip (‘Using magnets to treat fluids – water, fuel, wine, etc. – is not a new idea.’ No, but it’s a frikkin’ stupid one.)

•The Wine Cellar Express (‘We can’t explain it ourselves… will the wonders of science never cease to amaze us!’

•The Wine Enhancer (You really have to visit this site)

•The Perfect Sommelier (‘How it works is a mystery!’)

Dozens of sites, claims that overthrow the laws of physics, hyperbole that makes PT Barnum look modest, veritable rivers of gushing subjectivity and not one single, spare, scrap of science. It is to make one want to bash one’s head on the table in sheer despair. Is there no skepticism of these stupid gadgets? Well, it turns out that not all wine drinkers are quite as brainless as the ones providing testimonials for the abovementioned devices. One sensible wine site that I found – The Winelover’s Page – had this to say about the Catania Wine Enhancer:

After an extended E-mail correspondence, Mr. Catania talked me into trying a Wine Enhancer for myself. I duly set up a double-blind tasting for a group of local sommeliers, comparing treated and untreated glasses of wines in unmarked glasses, revealing the identity of the treated glass only after the scores were in. I tried it again with other groups, and at home, repeatedly, always tasting “blind.” The results were never better (or worse) than random, suggesting that the device has no effect on wine at all.

…

Similar tests by myself and others with the other products [Some of these are mentioned above – Rev.], including a rather hilarious “offline” session in NYC with a group of our forum members and the inventor of the Wine Cellar Express, showed consistently similar results: Zero, zip, nothing, nada.

At last, the voice of reason. As always, when the science is correctly applied, the truth will out.

And that’s something to which you can reliably raise a glass. Slàinte!

This man is Michael Cohen. Mr Cohen, it seems, has come by an amazing piece of video that ‘might be amongst the best proof we have that we are indeed being visited by aliens coming to us with a message of hope.’ The footage was taken in the Brazilian jungle by British tourists and ‘handed over to US secret agents’, the Brazilian government apparently having some kind of agreement with American spooks to obligingly do that kind of thing. It is unclear who then handed it on to Mr Cohen. We know for certain that the footage is Top Secret because it has a title card that says ‘Top Secret’ on it.

I mean, how much more persuasive could it be?

‘Stop stalling Reverend!’ I hear you cry. ‘Make with the video that shows us the alien Message of Hope! Well, you need to visit the site of that esteemed Australian news voice The Telegraph to see it, because I can’t embed it. Come back here when you’re done (if you don’t need a bit of a lie down first, that is).

Was that a Message of Hope or what?! Thank Xenu that we now know we are not alo… What’s that you say? You missed the alien? Seriously? Maybe you’d better watch it again. I’ve made you a little diagram so that you know where to look:

Was it better that time? Did you see the ‘mesmerising flashing light’ as well?

Mr Cohen proclaims that ‘This is highly compelling footage that will be hard to discredit’. Or it could be plain old pareidolia. I know that sounds far fetched, but hey. Should the footage turn out to be bona fide, however, what I want to know is what the little alien is actually doing here. He doesn’t seem to be delivering any Message of Hope to me. In fact, he seems… a little preoccupied.

Here’s a better resolution closeup. That’s the ‘mesmerising light’ over on the right – it’s gotta be his spaceship, right? So he’s parked it and has wandered a little way away behind a tree, and… well… it’s a bloody LONG WAY from Zeta Reticuli!

Acowlytes! Tell me I’m wrong!