Acowlytes! From the people who brought you Special One Drop Liquid and ShooTag (Froot Loop Central, that is) I present today for your delectation a new wonder of the modern age. Allow me to introduce, direct from Somerset’s Maperton Trust, the astonishing HELRU:

The Head Lice Repelling Unit (HELRU) is a small device using the latest technology to repel head lice from infesting children and adults.

“Awesome!” I hear you cry. “My head lice infestation is OUT OF CONTROL. I want a dozen of these things right now! But before I spend my money, how does it work?”

Ah yes Faithful Cowpoke, I have trained you well. It’s the very question I asked myself when I heard about this wonderful gadget. Fortunately for us, the Head Lice Control website has a comprehensive FAQ and our query is the first one on the list:

How does it work?

Without a comprehensive understanding of technology e.g. that used in space travel, it is not really possible to provide a very satisfactory answer.

That’s right, dear friends. Frequently Asked Questions are not necessarily Frequently Answered Questions. The technology that HELRU, uses IS rocket science! There’s no use us worrying our pretty little heads about all that technical stuff!1 Just fork out £19 ($US31.00) and trust them! They say it’s science, and, gosh, therefore it must be!2 One thing is for certain – the cash you’re handing over for the HELRU gives you much better value than what you get from a ShooTag. The HELRU’s effects last for a very decent 2 years! And it has much more entertaining testimonials as well:

Please forward another head lice unit as soon as possible, my previous one went in the washing machine and now my son has started to come home with unwanted visitors.

Ma’am, it only protects against head lice, not Scientologists.

Elsewhere in the Maperton Trust Universe (which is most definitely not the same one in which the rest of us reside), you can get a free online treatment for anything that ails you! It’s as simple as clicking a button.3


Yes, indeed, it does sound ‘incredible’. As in: ‘having no credibility’. But what the hey, all they want is an email address, what have I got to lose!4 Clicketty click!

The website counts down, during which time something is supposed to happen.

You know what, I have to confess I felt kind of ‘better’ afterwards. Not in a specific way, but a little more energized, maybe even a little happier… OH COME ON! Who believed me for even a second? The whole process is about as effective as putting Special One Drop Liquid on your CDs. I swear I could hear pinging sounds in my brain for the entire time. There is, however, a disclaimer (surprise!):

Not everyone ‘feels’ the effects of the treatment at the time it is being delivered. Sometimes no feelings are felt and no effects are noticed. Sometimes however, the benefits are only evident some time after the treatment has finished.

Righty-ho. So maybe I can expect a delayed effect. I fully expect it to kick in sometime this evening after a glass or two of the Quinta Ruban. Now that’s a proper special one drop liquid.

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Via Professor Bruce Hood

  1. Perhaps the term ‘space travel’ is apropos in this context though; someone at the Maperton Trust is definitely on another planet. []
  2. Seriously, why don’t they just say it’s magic and be done with it? They have a picture of a unicorn on the damn thing for chrissakes! Why even bother with the pretense of science??? Actually, let me answer that question: They bother because they know that science works. They are trading on all the credentials of legitimate science (which they eschew when it doesn’t suit them) because proper science, done by proper scientists using proper scientific method, quite demonstrably has credibility. Unicorns, quite plainly, do not. []
  3. I wish I could give you a direct link to this wondrous resource, but this site must be one of the very last to use frames. Most people have figured out that frames mean far fewer hits on their pages and have abandoned them years back. That Maperton is stuck in teh intertubes Stone Age hardly surprises me. []
  4. I probably don’t have to tell you that you should not, under any circumstances, leave a real email address on a site like this. Usually – as is the case on the Maperton website – you don’t need to. It doesn’t even do a rudimentary check of address viability. So use this random identity generator and have at it! []