Light Me Up!

The most recent effort in Australia to turn people off the idea of smoking has involved a confronting television campaign, and the printing on the cigarette packets of very graphic images of the effects of the habit; pictures of mouth cancers, rotting teeth, limbs with gangrene and so forth. Here’s a link (not for the squeamish).

Up until now, the packets have carried simple printed warnings, but the new ones are starting to appear on the shelf.

Last night a young woman beside me in the supermarket asked for a pack of Benson & Hedges:

“I don’t mean to be difficult, but can I get a packet without the scary photo? You know, just one with the warning that says ‘Smoking Kills You’?”