Blow for Pies

One of the intriguing things about coming to live in a different country city is learning to converse in the manner of the locals. Now, English is a language of which I have a fairly good grasp but every now and then down here in Melbourne I hear or see something that completely floors me, such as the newspaper banner above. It was on display as I walked through Flinders St. Station in the city centre.

My brain made a sort of popping noise as I passed on down the stairs trying to make sense of it. Some kind of setback for the fastfood industry…? A cocaine racket financed by a pastry magnate…? A contest to win the Great Australian Meal with lungpower…?

I had to get a local to explain it to me.