In reference to my last post Science Shmience,1 I thought it might be interesting to spend a little time examining the Shoo!TAG fondness for continuing and relentless revisionism. The following images are archived from the Shoo!TAG site and elsewhere, and have mostly been redacted from their original pages. Unfortunately for Shoo!TAG, unlike the situation with Soviet Cold War records, nothing can ever be completely disappeared from the internet.

Shoo!TAG: What they don’t want you to see anymore, and why.

What? Claims of a successful scientific trial showing Shoo!TAG’s amazing powers, including a clear implication that the experiment was carried out with the imprimatur of Texas A&M University. All traces of this have been completely removed from the Shoo!TAG site. [Although as of this writing the material (excepting the video) can still be seen at, a site that seems to have been set up as some kind of bolthole for the taggers ]

Why? The experiment was ludicrous for numerous reasons as we discussed in Shoo Us the Science! Given the comprehensive scouring of all references to it from the site (including from the press release page, where you’d think it would normally remain if this was just a matter of bringing the website up to date), it seems likely that Texas A&M University or Dr Rainer Fink (or both) weren’t happy to have Shoo!TAG using their names.

What? A boast that the Finnish Olympic Team was using the Shoo!TAG ‘people’ product. This appeared on the Johnson Pet Trade Consultants site, which has clear links to Shoo!TAG as is easily seen by a cursory visit. It was removed only days after I questioned it here on TCA. (The site still carries complete references to the Texas A&M Field Trial and Dr Werner Fink. I anticipate that these will be removed pretty quick).

Why? It was simply a lie.

What? A claim that was on the Shoo!TAG Science page, which implied that the Japanese Ministry of Health had tested and was endorsing the product. The supposed link to a video was never forthcoming, even though the claim remained on the page for over a year. It is now gone.

Why? The assumption must be that no such test was ever done, and no such video was ever made. Either that, or the test and the video turned out to be somewhat less flattering than the ShooTaggers anticipated. I am inclined to the first explanation.

What? A strange, supposedly impartial comment left on a Yahoo Answers page by an ‘anonymous pet owner’ in answer to the question ‘Has anybody tried the ShooTag?’ The reply is undoubtedly from Melissa Rogers or Kathy Heiney (note the spruiking of the ‘trivector’ mechanism and the sudden lapse into personal ‘ownership’ with ‘In our preliminary farm tests…‘). The vague ‘European trials’ claim was also mentioned in other Shoo!TAG postings on various pet lists, and on the Shoo!TAG site. (I also draw your attention here to the mention of the supposed ‘75% effectiveness’ quotient of the Shoo!TAG, some years before that same figure was allegedly ‘proved’ by the ridiculous statistical jiggery pokery of the Texas A&M trial. Is there any clearer indication of the fact that the ShooTaggers knew how they wanted the results from that experiment to pan out well before they even started it? Science? Not even close.)

Why? As in the case of the supposed Japanese Ministry of Health tests, the European trials either didn’t ever exist, or showed Shoo!TAG in a poor light. Again I am inclined toward the former. My personal belief is that the ShooTaggers just make this stuff up because they know that, even though there is no real science to be had, they need to attempt to provide some kind of scientific legitimacy (because customers find that kind of thing impressive, right?)

What? Just one of the numerous references to the criminally indicted ‘Professor’ William Nelson (now Desiré Dubounet) that have been expunged from the Shoo!TAG domain. Nelson’s ideas featured as the sole ‘scientific’ basis for Shoo!TAG’s working principles on earlier versions of the Shoo!TAG site, and Desiré Dubounet is listed as one of the ‘inventors’ on the Shoo!TAG Patent Application.

Why? We’ve discussed Professor Nelson in quite some depth in Shoo!TAG Waterloo. A few minutes reading through that post will give you a clear idea of why no-one in their right mind would want Nelson/Dubounet anywhere near a product they hoped to have even the faintest scientific credibility.

What? Melissa Rogers, Shoo!TAG CEO, shows in her own words how much she knows about science. Every single one of Rogers’ and her fellow CEO Kathy Heiney’s ridiculous pseudoscientific explanations (including several videos) of how Shoo!TAG is meant to work have been thoroughly scrubbed from the currently searchable internet.

Why? I think that is entirely self explanatory.


The Complete Tetherd Cow Shoo!TAG link archive is here.

  1. Science Schmience is a term I took directly from the Shoo!TAG site. In my opinion, it illustrates exactly how they view the need for scientific process. []