This season, from the people who brought you ‘The Early Bird Get’s the Right Size‘ (catapostrophe intended) we are treated to an exciting new adventure in language mangling with their wholesale invention of the word ‘giftorium’. So confused and befuddled by this word was I, that I had to look it up just to make sure there was no obscure Latin usage with which I was not familiar. This is typical of about the first hundred Google hits:1

Oh my fucking absinthe-addled maiden aunt. This should be a crime against humanity. Think of the poor children.

  1. There’s nothing quite like seeing all these search results in one long stream to help you understand how marketing press releases get used in the wild… []