Entries tagged with “Hokum”.

Faithful Acowlytes! Have you put on a few pounds over the winter?(i) Has your flat stomach been Autocorrected into a flab stomach? Would you like your former Olive Oyl profile back once more? Well then friends, let me tell you all about the miraculous LifeChange Diet, featuring amazing ‘bioresonance’ drops! Yes, these wondrous drops in conjunction with ‘a strict low calorie/low GI diet’ just about guarantee that you’ll shed those unwanted kilos in no time.

But first, before we get too excited, we might examine the above magazine clipping (thoughtfully sent in by Cissy Strutt) with the TCA Bullshit Magnifier™ to see what it throws up.

First of all, you might be forgiven for thinking that popstar-cum-clotheshorse Carmen Electra has anything at all to do with the LifeChange Diet. She doesn’t. Well, not the LifeChange Diet being promoted in the text by Sydney naturopath Danielle Berends, anyway. But maybe that’s my mistake. The credit does say Carmel Electra, so perhaps it’s Carmen’s lesser known twin sister doing the promoting. You might also be forgiven for thinking that the drops Carmel is talking about have anything to do with the drops that Danielle is hawking. They don’t. At least, if they are the same product, they don’t make a big thing of it on the LifeChange Diet website, and probably for good reason: HCG Platinum Drops are not in the good books of the US Food & Drug Administration, who have found the drops to be in violation of numerous FDA standards and that ‘…there is no evidence that they are generally recognized as safe and effective for their intended uses.’

But hey, it’s not hard to accidentally put the wrong photo and caption on your text, right? Maybe these ones were meant to go on the story ‘Bogus Weight Loss Drugs promoted by Idiot Celebrity’ and there was a bit of a mixup. It’s easy to see how that could happen.

So, what then does the LifeChange Diet website have to say about these awesome homeopathic drops. Let’s look at the Bioresonance page (because we just know that’s gonna be good):

The LifeChange Diet combines an easy to follow structured diet program with bioresonance technology, in the form of specially formulated bioresonance drops.

But what is bioresonance technology? That’s a very common question.

Bioresonance technology was introduced by German scientists in the 1970’s. Its foundation is based around the body’s energy system.

In bioresonance therapy, the transmission and receipt of electromagnetic frequencies is used to identify and support your energetic status.

All the cells in your body emit and communicate via electromagnetic frequencies. In a healthy body, this communication is free and the body functions as it was designed to do.

Well, I agree that ‘What is bioresonance technology?’ is probably a common question from those hearing of this scheme. Indeed, I asked it myself, although it was more along the lines of ‘Jesus H Christ, what the fuck is bioresonance technology?’ But, the internets being right at our fingertips & all, it’s only a moment’s work to fire up our favourite Search™ engine and plug in ‘bioresonance’ and ‘German scientists’. The very first result we get is this Wikipedia(ii) article on ‘bioresonance therapy‘ which begins with the explanation that ‘Bioresonance therapy is a pseudo-scientific medical concept…’ I guess that wasn’t much of a surprise. Bioresonance was ‘discovered’ in 1977 by Franz Morell who, after seeing a Scientology E-Meter, created his own version of it, along with a whole heap of baloney to explain its supposed working mechanism. Needless to say this centers principally around the vagueness of concepts like ‘electromagnetic frequencies’ and ‘energy flow’ so beloved of woo peddlars across the globe, a club of whom we must consider LifeChange a card-carrying member.

Simply put, the wondrous drops that the LifeChange Diet promotes as part of its weight-loss scheme are nothing more than magic water. Yet again.

I guess you all saw it, right, at the beginning of this post? The diet promoted by this racket – ‘a strict low calorie/low GI’ food intake – by itself will guarantee that you lose weight. The magic drops are total bullshit, and I say these people know it.


  1. Antipodean seasons are in effect here on TCA. []
  2. Support Wikipedia! Donate! []


When the maker of some web app or another doesn’t know how to make money out of a popular idea, the go-to concept is of course to somehow shoe-horn advertising into the user experience. Those of you who have a Facebook account will be familiar with the little panel of ads that runs down the side of the page – a little panel that seems to increase in length every time you log on. Personally, I think it’s completely daft way for an advertiser to spend their bucks – I must have ‘seen’ several thousand of those damn things displayed on my Facebook page and I hardly even notice them. Someone has convinced advertisers otherwise, though, or they wouldn’t be paying for them.

If I do notice one, though, it’s usually because it has an overly-high annoying factor. An offering that popped up this morning was a shining example. Ladeez and Gentlemen, I bring to you today…


Ah yes. Your flim-flam detectors just went ping, right. If they didn’t, get off my blog!

Now, I must confess that until this morning I didn’t really have a great deal of insight into tinnitus. Well, not of a scientific kind, anyway. I know what it is, of course, being a professional sound person & all, and I’ve even experienced it myself in my youth when I was much less careful of my hearing, but I’ve never known much about it physiologically. After reading the Tinnitus Miracle™ website, though, one thing of which I was entirely certain is that you need absolutely no knowledge of tinnitus to get the feeling that this site is designed to fleece easily-deceived and desperate folks of their money by convincing them that it has the absolute, failure-proof, 100% guaranteed cure for their affliction.

And, as a prospect for a scam – for a scam it surely is – it makes sense. Tinnitus is a medical condition with all the requirements that make it ripe for the pickings of those who would greedily make money from exploiting others: it’s a poorly understood, highly subjective condition with diffuse symptoms, and it can have dozens of causes. It’s distressing, persistent and can even be painful, but it’s not life-threatening. Best of all for the woo merchants, it’s a sad fact that science-based medicine doesn’t offer much in the way of relief for many sufferers of tinnitus.(i)

Even though I did go on to spend a little time reading about the condition, you really don’t need a lot in the way actual knowledge to get a strong sense that the Tinnitus Miracle™ ‘phenomenon’(ii) is decidedly fishy.

Skimming down the MASSIVE landing page starts the alarm bells ringing fast.(iii) The amazing Tinnitus Miracle™ is an eBook that you can buy for the handy dandy price of $39, and which unequivocally offers to ‘give you the secrets to eliminate virtually all types of Tinnitus within 8 weeks.’ It’s the enterprise of one Thomas Coleman,(iv) who purports to have suffered from tinnitus for 14 years and to ‘have tried every tinnitus treatment known to science and natural health’, including, but not limited to, ‘herbal remedies, Cellfood Oxygen, tonics, habituation, detox diets, vitamin therapy, hydrotherapy, aromatherapy, macrobiotics, reflexology, Chinese Medicine, vegetarianism, the Wai diet, magnetic therapy, the mucus-less diet, the blood type diet, psychiatric treatments and whatnot.’

The outcome is that none of these (not even ‘whatnot’) were effective. Even surgery didn’t help the poor chap, nor did ‘dietary’ advice nor white noise CDs. Eventually we learn that the unflappable Mr Coleman was cured after discovering ‘a simple holistic system [that] opened the door to my new and much brighter Tinnitus free life.’ The site spares no effort to attempt to impress upon us exactly what a MIRACLE this discovery was. There’s the familiar liberal use of exclamation marks, copious underscoring, oodles of hyperbolic claims, excitable slashes of yellow highlighter and then… THE SCIENCE. Well, no, I lied. There’s no science. None. Nada. Nuttin’. What we have is that ol’ reliable science substitute though: testimonials! Everyone KNOWS a testimonial is MUCH better than science. Let me show you how it works:

Tetherd Cow Ahead is the best blog in the universe, bar none. I read it once and it completely cured my cancer! ~ Landon from Illinois

I used to have trouble keeping it up, but thanks to Tetherd Cow Ahead I can now go all night! Tetherd Cow rocks! ~ Raymundo

I purchased the Tetherd Cow Virtual Glass of Water and I’ve never had a computer virus since! Awesome work TCA! ~ Kofi Anan

Now brace yourselves, Acowlytes: those are not real endorsements, and they hold no credibility whatsoever! I just made them up! I know it seems shocking that someone should do such a thing, and I know you wouldn’t, dear friends, but the internet is, alas, not completely populated by good honest folks such as yourselves.

The point is of course that a fistful of internet testimonials is worth about as much as the paper they are printed on. Unfortunately there still exist out there a substantial number of people who seem to think that if something is written down in words, why, it must be true! Or something. It doesn’t seem to occur to them that the endorsements could easily be as phoney as the names attached to them.(v) What’s more, it seems that such people of limited perspicacity are unable to infer that fifty fake testimonials are no more persuasive than one. I could’ve written dozens above had I been so inclined – it’s not exactly difficult to make that shit up.(vi)

But it’s not until you try to find some more information about Tinnitus Miracle™ that you begin to see the real depth of this racket. Performing a Search™ on the term returns a veritable truckload of spew. Hundreds, maybe thousands of links that duck and dive through the tinnitus world, inevitably making their way back to a site selling Tinnitus Miracle™.

And not even the merest hint of proper science on a single one of them.

Searching for tinnitus+miracle+scam is an even more enlightening experience. Now we see dozens of hits in the vein of this site, returning search abstracts like ‘There is no basis for the tinnitus miracle scam’ and Is Thomas Coleman’s Tinnitus Miracle Book A Scam? My Opinion … – all couched in such a manner as to appear to be a critical appraisal of the product. If you click through, though, they all go on without exception to overwhelmingly promote Tinnitus Miracle™ in some way or another, often with direct links to the main TM™ site. There are pages of these duplicitous offerings – I clicked through a few dozen and I couldn’t find one that wasn’t some kind of endorsement of Tinnitus Miracle.(vii) In fact, try as I might, I couldn’t find any negative critique of the Tinnitus Miracle at all. Lest you think that might be because the thing actually works, let me add that I also couldn’t find a single site that looked like it was a genuine unsolicited recommendation of the product either. To my eye, these sites all look like part of the Tinnitus Miracle empire – a vast and comprehensive attempt to stake a presence wherever anyone with tinnitus might search for some help. Now, there are two reasons I can think of that negative (or even mildly critical) reviews aren’t returned high-up in the search results. The first is that Coleman’s strategy is simply to super-saturate the SEO so that other links are just pushed way down, and you won’t easily come across adverse criticism, and the second rather more sinister one is that Mr Coleman is actively litigious and has aggressively quashed any unflattering press.(viii)

Another frustration I had was in attempting to find out exactly what might comprise the substance of the Tinnitus Miracle. After reading pages of mind-numbing verbiage, I was concluding that the book offering the wondrous Tinnitus Miracle was probably just a mish-mash of anything and everything that might pertain to tinnitus, with not much ‘miracle’ content at all. This site (another TM™ promotion, despite its efforts to appear to be something else), supposedly penned by one ‘Britni Dorman’ gives some support to that conclusion:

Here are some things you can learn from Tinnitus Miracle:

• Eight food items that are best for you in this condition
• Ten foods you must learn to avoid like the plague since they can worsen your condition
• The name of a powerful herb used in homeopathy that can reverse the condition quickly
• The 100% natural secret vitamin supplement that can impact your condition dramatically in just a few days
• Medications that can worsen the condition
• How you can diagnose your condition with the help of a multi-dimensional approach
• Effective breathing techniques and strategies that allows your body to begin the process of healing

Ah, right. Good foods, bad foods, vitamins, homeopathy and Evil Big Pharma drugs that you can blame. Uh-huh. And some yoga & meditation thrown in for good measure (‘cos it certainly can’t hurt, right?) As miracles go, this is looking about as impressive as producing a coin from behind a kid’s ear.

There’s lots more of the same on this site, which purports to be a tinnitus ‘treatment advice’ hub, but which is revealed by even a cursory exploration to be crammed to the gills with links to the main Tinnitus Miracle site. Perhaps the most hilarious part is the the ‘Pros & Cons’ section. Breathless raving about the pros, but the cons, well:

• Cons – When it comes to the cons, I have to admit that Tinnitus Miracle barely has any.

Mr Coleman may as well have appended his signature to that one.

I did turn up one comment on a tinnitus relief discussion group from someone who seems to know what the book entails. The main thrust of this thread is another tinnitus scam called Quietus,(ix) but several sufferers ask if anyone has tried the Tinnitus Miracle. Well, someone called MissionCMD has done so, and had this to say:

I have purchased the book and read it twice. I have tried numerous things in it, but there is no ‘miracle’. There are numerous sections in the book that are duplicated (copy and paste) from one chapter to another… not to mention numerous spelling mistakes. Perhaps the ‘e-book only’ option was because the author could not get a publisher to edit? Overall, there were a few good suggestions, but there was no ‘miracle cure’ if that was what you were trying to ask. Essentailly just ways to try to manage the noise. I did a detailed search for almost three hours to try to find a reputable review before I purchased anything, and could find none. I could find many websites that had supposed reviews, however it looked much like the similar advertisement off of the original site. Suprisingly (or not) none of those sites were accepting comments anymore due to spam… hmmm. I did purchase the book anyway. You do have to keep in mind it does state ‘holestic’ in the sub-title. So the book did what it said… mentioned everything under the sun you can try to manage the tinnitus. That means recommendations ranging from therapy sessions, to extreme detoxification, to accupuncture. I personally did not find anything close to a ‘miracle’ though.

And that’s about as succinct a wrap-up as you could ever expect; the Tinnitus Miracle™ eBook appears to be nothing more than a diffuse hodge-podge of vague suggestions and both conventional and speculative treatments offered as options to address an affliction with multiple possible causes and a wide range of diverse symptoms. It seems to me, in fact, that Thomas Coleman is offering the very same solutions in his book that he says he tried in vain to cure his own tinnitus, just re-heated and served with a sprig of parsley.

A miracle, not so much.

I guess some of you are saying at this stage ‘It’s not really selling anything bogus – what’s the harm here?’

Well, this is the kind of scam that irks me for numerous reasons. First and foremost, it’s targeting vulnerable miserable people and offering them a ‘miracle’, when by any reasonable reckoning that’s not what they’re going to get when they fork out their money. ‘Eliminate Your Tinnitus Within 2 Months!’ the site declares, a promise that, as far as my reading indicates, is unlikely to be fulfilled for the majority of tinnitus sufferers. Tinnitus Miracle ‘…gives you the power to Cure Tinnitus permanently’, we hear: weasel language that deftly transfers any failure to deliver a result from the product itself to a responsibility for the sufferer to be capable of harnessing the supposed ‘power’. The site is full of such duplicity.

Another tactic that I find highly questionable is Tinnitus Miracle’s liberal us of scare tactics, another staple of scamdom:


Well, no, for most sufferers that’s unlikely, despite the blood red fright caps. It is completely true that tinnitus can sometimes herald other more serious problems, but one thing is for sure – buying this book is not the way you’d want to handle that particular circumstance. As with most medical problems, if the symptoms persist, the most sensible thing you can do is to promptly see your doctor (and that information I’m providing totally free of charge).


One should only consider surgery for tinnitus if you were diagnosed with a tumor, osclerosis, or fistula . Even so the success of the surgery is 50%, with the inevitable consequence of irreversible deafness.

…which is a piece of negligent generalization bordering on criminality. The success of tinnitus surgery depends entirely on the circumstances of any individual, and the reasons for their problem. To scare all people who may be facing tinnitus surgery with the spectre of the ‘inevitable consequence of irreversible deafness’ is highly irresponsible, and demonstrates clearly that Thomas Coleman cares not one whit about your wellbeing – he just wants your $39.

My reading about tinnitus over these last few days has shown me that for an unfortunate few of those afflicted, the condition is utterly debilitating, and for the greater number it is, at the very least, distressing and uncomfortable. What these people really need to be doing is consulting knowledgable health care providers and getting the best help available. What they don’t need is a whole lot of baloney about the ‘wrong’ food and homeopathy. Even if some of what the Tinnitus Miracle book offers might be helpful (there are indications that meditation, for instance, may be of some benefit to some sufferers, depending on the cause of their tinnitus) it looks like it’s wound up with a lot of crap that’s irrelevant, of arguable efficacy or just plain hogwash.

Aside from that, the marketing campaign for Tinnitus Miracle™ is plainly full of misdirection and flimflam. As a ‘Small Sample Of What You’ll Learn When You Download Your Copy Of The Tinnitus Miracle™ System Today’, the site reels off dozens of specious claims, lame observations and tips such as these:

• Discover EVERYTHING you need to know about tinnitus, EXACTLY what causes the noise in your head. [Caps are theirs]

No-one knows EXACTLY what causes tinnitus. It can be the result of several different pathologies – physical hearing damage, biochemical interaction, neurological damage or problems, or the effects of other illness. In some cases it has a psychological component. Thomas Coleman is promising to give sufferers something that no doctor on the planet can. Why on earth should anyone believe him?

• What Personality characteristics do tinnitus sufferers share?

Oh, I dunno? The same star signs? A morbid fear of hummus? This is a stupid and irrelevant question, and is so wide in its scope that you could factor just about anything in here.

• The most powerful homeopathic herb (that can quickly reverse most tinnitus conditions) that the Tinnitus and drug industries hope you will never find out!

Of course!! The ‘drug industries’ WANT you to have tinnitus because they are EVIL. Mwahahahaha!

Please. Even the dimmest of the dim can see that this is complete rubbish. If such a ‘homeopathic herb’ even existed, only one altruistic tinnitus sufferer would need to publish its name on the net and the whole world would know. BAM! Take that Evil Big Pharma Mad Scientists. But guess what? No-one has. They obviously all feel so indebted to Thomas Coleman for revealing it to them that they don’t want to see him lose any of the money he would otherwise make on his eBook!

• The cardinal sin of every tinnitus treatment almost every tinnitus sufferer is guilty of, which instead of curing your tinnitus, weakens and destroys your body’s natural ability to defend itself, thus putting your health in serious risk and making your Tinnitus worse in the long run (and more than 92% of tinnitus sufferers are doing it!)

And you thought that masturbation just made you blind!

It’s all smoke & mirrors designed to deflect anyone from asking the question: ‘But what, exactly, am I getting for my $39?’

Which is, by all indications, nothing that’s likely to help you much, and certainly nothing that can compare to the advice that you will get from a good medical practitioner. If you have tinnitus, you have my immense sympathy. Having only experienced it as a fleeting annoyance brought on by my own carelessness, I can only imagine how awful it must be as a chronic condition. I hope that this post has helped you avoid spending money on something that would probably offer you little in the way of relief.


  1. Something that people who advocate ‘alternative medicine’ seem not to understand this situation too well, and you’ll often hear it put forward as a criticism. Science-based medicine never pretends that it has all the answers, because sometimes it doesn’t. There are some things science doesn’t understand very well. That doesn’t make science faulty – it just means that a complex world is not easily understood all at once. It’s a process. And the fact that science doesn’t have an answer to a complex problem doesn’t lead logically to the proposition that ‘alternative’ medicine does. Having no solution to a problem sometimes means, quite harshly unfortunately, that we don’t have a solution to the problem. We simply don’t know everything, and there is no imperative says we should. That’s not an easy thing to tell someone who is in pain, or who has a chronic debilitating condition. Unfortunately, as much as we don’t like that reality, reality really doesn’t care what we like. []
  2. Because that’s the way it’s promoted WIDELY across the interwebs. []
  3. Of course, if you have severe tinnitus, maybe the noise in your head might drown out said alarm bells. Perhaps this is what the makers of the Amazing Tinnitus Miracle are counting on… []
  4. Coleman may or may not be a real person. For the purposes of this post, I will accept that he is, although I did discover a number of things that made me suspect that he may be a fictional concoction. []
  5. I’ve long pondered why this should be so. I mean, I totally understand how you might buy a product that was recommended to you by a close friend. I can even stretch to understanding how you might buy a product endorsed by someone who you don’t know personally, but whose opinion you respect for some reason. But I can’t for the life of me even remotely comprehend why you would trust the opinion of some anonymous (and probably fictitious) name from woop-woop! []
  6. It is vaguely possible that the testimonials are written by actual people, but this doesn’t necessarily mean they are genuine. Lots of people are willing to lend their name and photo out for a fiver. And, being extremely generous, even if the people are real, and the testimonials unsolicited, it still doesn’t mean that the information in them is necessarily accurate, nor representative of most tinnitus sufferers. Tinnitus does, in many cases, clear itself up spontaneously. If you have a few thousand people reading your book, it is quite likely that a small few will have spontaneous natural remission of the symptoms, and attribute it in some way to your magical cure. You only need a handful of those kinds of ‘miracles’ to make something look impressive… []
  7. This in itself is an intriguing indictment of the Tinnitus Miracle™ It shows clearly that the people behind it are completely aware that what they are promoting has every indicator of being a scam to those searching for tinnitus relief, and have shaped their marketing strategy accordingly. They are, in essence, predicting that they will be called on their scam, and then flooding possible criticism with noise. []
  8. I’d like to think this is not the case, but I guess we will see if that speculation has any substance if he finds this post. []
  9. Another sure marker for scams of this kind is the appearance of other players on the field. You can bet that where there’s an opportunity to bilk vulenerable people, there’ll be more than one opportunist with his finger in the pie. []


3D Odorant!

It works really well for anyone wearing the special nose plugs. Otherwise it just makes everyone nauseous and gives them a headache. Personally, I don’t think it’s as effective as the Quantum deodorant I use.


Special thanks to Atlas for undergoing the human trials for this one.


What's Your Opinion?

You will recall that a couple of weeks back I had a personal letter from Melissa Rogers, CEO of Shoo!TAG, in which she took me to task for ‘defaming’ her product, and asking why I believed there was no scientific support for it. I clearly outlined my position to her in a manner that I thought didn’t leave much room for interpretation. After receiving her reply this morning, though, I get the distinct impression that she didn’t actually read my letter, so much as skim through it in the way that I assume she approaches scientific literature. This is the sum of what she wrote:

Although I respect the right to your opinion, we obviously do not agree.  My question is:  What would you do, if you discovered you were wrong?

Dear Ms Rogers,

The entire problem here is that we’re not talking about an issue of opinion. You have made claims that challenge fundamental precepts of science as we currently know it, and you have said quite plainly on your web site that your product uses these novel scientific discoveries to repel insects. By doing so you are not putting forward an opinion that I am merely countering with some contrasting opinion. What you are doing is quite deliberately declaring that you have scientific substantiation of the principles by which you say Shoo!TAG operates. Scientific evidence and opinion are two very different things. Indeed, the scientific process is specifically designed to weed out the influence of opinion.

I believe that you understand very clearly that you need more than just opinions to make Shoo!TAG sound credible to your customers. You want to make it appear that you have science behind your claims, because you know, as we all do, that science works. The trouble is that, although you know lots of scientific buzzwords like ‘quantum’ and ‘electromagnetism’ and ‘fractals’, you don’t really understand much about these things, nor indeed, about the scientific process itself.

On your website, you use every opportunity to attempt to give Shoo!TAG scientific validity, even if it means distorting the truth. You use lots of scientific sounding language, you have a ‘Technology’ page (formerly called ‘Science’) where you talk about your ‘lab’ and ‘experiments’. You have implied repeatedly that you have endorsements by legitimate scientific institutions (which is demonstrably not true), and you publish scientific-looking documents with lots of tables and statistics. Your patent application has pages of technical-sounding language which is plainly contrived to give the impression that there is something scientific going on (when really it makes very little sense to anyone who does understand science).

The primary difference between opinion and science is that an opinion is, by its nature, a subjective stance. Science tries very hard to iron out all subjectivity and make an assessment of facts that can be agreed upon by anyone who cares to observe that assessment.

Let me try to explain this difference with some simple analogies:

In the 18th century, a mathematician named Daniel Bernoulli outlined a principle that showed that in a fluid flowing over an object with differing surface areas, a pressure differential is created on one side. This quite simple observation went on to have profound effects for our modern lives, perhaps the most well-known being the invention of the airplane. The Bernoulli Principle is what keeps aircraft in the air. Now it doesn’t matter what your opinion of Bernoulli’s discovery is; it will work for everyone in exactly the same way. Even if you hold an opinion that Bernoulli ‘just made it all up’, it will still work anyway. Bernoulli’s Principle is a sound scientific idea to which millions of people entrust their lives every day. And it is independent of opinion or belief.

Now let’s consider some colours: twenty shades of some dark red colour, say. We can show those colours to a hundred people and probably get a hundred different opinions on which of those shades might be called ‘purple’ or ‘crimson’ or ‘red’. And we could show them to people in China and Spain and Canada and get more opinions still. But if it came down to whether you would stake your life on the opinion of Gladys Blackshaw of Manchester, England, of whether the card she had in her hand was red, crimson or purple, you simply wouldn’t do it. Why? Because opinion is highly subjective and we don’t trust it for important decisions.

This is why humans came up with the idea of science in the first place: it is the most reliable way we know of assessing the world. What this means is that your opinion or my opinion or anyone else’s opinion is entirely irrelevant when it comes to your claims for how Shoo!TAG is supposed to work, because the only correct way of establishing the validity of your claimed results is with science.

You ask me what I would do if I discovered I was wrong?(i) Well, the only way that I’m going to ‘discover’ that I’m wrong is if you can demonstrate some good science behind your product. The onus is not on me to prove that I’m right – I’m not the one seeking to sell a product based on remarkable new scientific principles. It’s YOU who are obliged to show the world that you’re right – YOU are the one making money out of this scheme. You have a responsibility to back up your claims. As I have said repeatedly, you can easily bring real science to bear on Shoo!TAG, should you have the courage to do it. It’s not even particularly hard science, as these things go. If you genuinely believe in your product, I simply don’t understand why you wouldn’t seek this kind of widely accepted corroboration. The really impressive thing about proper science is that if you really can scientifically demonstrate the astonishing results you say you can get, I (and everyone else on the planet) will have no choice but to accept your evidence, because the science will bear you out.

It won’t come down to a matter of opinion.

Peter Miller


  1. Asking a question like this is a technique much beloved of those who are unable to argue with evidence on their side. By throwing an open-ended query back at the interrogator the argument is deflected away from the issue at hand, which, in this case, is: What kind kind of evidence can they provide that they are right? What I would do if I am wrong is hypothetical and irrelevant to the usefulness of the discussion unless they can demonstrate that they are actually right. They are making the unverified claims, not me. []


I know, Faithful Acowlytes, that when I don’t post much for a while, you’re all out there thinking ‘Oh he’s off gallivanting around again, pretending he’s got a life or something’ but no, it’s just not true! As usual, this last week or so I have been spending every moment of my spare time in the Tetherd Cow Ahead laboratories helping the boffins with our never-ending quest to invent new ways to make the world a better place. And these last few days we have made progress that I think you will agree is thoroughly mind-boggling.

My friends, let me introduce to you our brand new product: TC Energy Water:

The TCA Miracle Carafe!

As you are no doubt aware, water is very important to our well being, and we should all make sure we get enough of it to keep ourselves properly hydrated. Something which you might not know, though, is that the water that comes from your tap is lacking in vital energy! Yes, Cowpokes, all that bouncing around in pipes and plumbing has robbed our water of its magical life-giving properties until it is a mere trickle of its former self. To that end, the boffins and I have begun the manufacture of special glassware that, using designs that are based on music converted into spatial dimensions, will revitalize your water back to its mountain spring origins!

Just let your water sit for three minutes in the TC Energy Carafe, pictured above, and in…

Hang on a second Acowlytes – someone is waving their hand around like a mad thing in the back there. What, dinahmow? What is it? What’s that you say? NO! Someone has already done it? Tarnation! Cowmrades! The woo-meisters have pipped us at the post again!

Yes folks, let me direct your attention today to TC Energy Designs’ ‘structured water’ products, a range of glassware that will take common old water and turn it into a magic elixir that will banish all your earthly woes.

There is so much brainless nit-wittery on this site that it’s hard to pick a place to start, so let’s just commence with the home page:

The uniqueness of TC Energy Design glassware lies in its revitalising effect on water. The shape and form of the glassware generates an energising resonance pattern that restores the water within – and improves the surrounding environment – with subtle waves of harmonic resonance.

Yes, you read it right: not only do the TC Energy Design products ‘improve’ things you put in them, they ‘improve’ everything else in the room too! (They don’t appear to ‘improve’ anyone’s ability to think sensibly, unfortunately.)

This first page also features an inevitable and completely unsurprising reference to Dr Masaru Emoto and his notions of ‘unhappy water’ (which we’ve covered previously on the Cow), but we’ll come back to them in a bit. For now, let’s move onward to the TC Energy Design About Water page:

Water revitalisation is the act of shifting the energetic memory of water (whether it is purified or not) back to it’s state as found in nature. Revitalised water has been shown to have different effects on living systems than water that is not revitalised.

It hasn’t ‘been shown’ in any scientific studies that I’ve ever seen. Just like it’s(i) never been shown that water has ANY kind of ‘memory’ either. The makers of TC Energy Design glassware claim that wine tastes better out of their products as well, so the ‘energetic memory shift’ apparently restores alcoholic beverages to the way they’re found in nature too. Or something.

But, my dear Acowlytes, why are we wasting time on the introductory pages of the TC Energy Design site when there’s a link to a Science page? That’s just gotta be the goldmine, right? Let’s take a squiz:

The cascading design of 6 sequential sections, with the volume of each section corresponding to one of the first 6 numbers of the universal Fibonacci sequence, aligns with the geometry found everywhere in nature. Revitalised water shows a 6-sided crystalline structure which corresponds to its increased level of energy and life force.

That’s very technical, so I’ll just simplify it a bit:

‘Our hard working unicorns spend every day gamboling in the candy floss meadows until the pixies bring them home to the gingerbread stables…’

Once again, we see a witless attempt to forge stupid, brainless links between nonsense and science. So the Fibonacci sequence occurs in nature – I bet you thought you were sitting on the same bench as Einstein when you read that somewhere, didn’t you Ms TC ED? So what? There are a shitload of number sequences that ‘are found everywhere in nature’: how on Earth does the Fibonacci sequence bestow any particular special powers? That’s right, it doesn’t. Because you’ve found some mathematics in nature, you think there must be something magical about that, but you know what? Mathematics occurs EVERYWHERE in nature. Making an arbitrary link between the Fibonacci sequence and water is completely nonsensical. Why not link the Lorenz equations to water? Or numbers like phi or tau? Why doesn’t a spherical bottle bestow its restorative powers on water, via the magical influence of pi?

In the same way, why do you think the number 6 is particularly ‘special’? Just because a nutty old geezer like Dr Emoto says it is (he himself admits he doesn’t have any science underlying his beliefs)? If you’re going to put stuff like that on a ‘science’ page you’d better be very careful because sooner or later someone who knows this stuff is going to run you through with the sharpened end of a harmonic series.

But wait, I’ve just noticed: there are some diagrams here as well! That’s impressive, right? There are some graphs that show that red squiggly lines and blue squiggly lines can exist at different places on the same page! And there’s another graph that shows that one column is above a red line and the other is below! Neither of these are actually linked to anything and both are unreadable.

What. Is. That. Supposed. To. Prove?

Boringly, there is also MORE lame unhappy water crystal bollocks. Hey, look, I’ve got science too! It’s based on daisy petal science – did you know that the number that determines how many petals on a daisy always falls on the Fibonacci sequence?!!!(ii)

Daisy Petal Science

If that doesn’t convince you to read Tetherd Cow every day, I give up!

There are also a bunch of quotes from various supposed science authorities. The first one is from ‘a Japanese laboratory’, which is an impressive endorsement I think you will agree. I wonder if it’s the laboratory at the Japanese Ministry of Health, who were so persuasive with their test results for Shoo!TAG?

The second quote from a Paul Sommer of Schleusingen(iii) and the third from the Laboratory of E. F. Braun at Burgistein.(iv) Let’s see what those names throw up in a search, shall we? Oh what a surprise – mostly links back to TC Energy Design sites throughout the world, or to TC Energy Design promotional literature like this [image-heavy pdf]. Not even the smallest whiff of any science, even though there is no doubt that the intention of those quotes is unmistakeably to give you the impression that science has been done.(v)

There is much else on the TC Energy Designs site that I could hang out to dry, but I’m sure you get the drift by now. The Science page contains one more thing on which I’ll comment, though. It’s something that seems a little bit out of place among supposed corroborative science, but is, I think, the most enlightening thing on the whole site, and is also, quite self-evidently, at the very heart of the TC ED philosophy. It is this aspiration, proclaimed in the biggest font on the page:

“A TC carafe on every table on the planet!”

Oh yes, I really bet they’d like that. At friggin’ $770.00 a pop, that would do very nicely indeed, sir.(vi)

Anyway, I won’t go on any more. Do visit the TC Energy Design site if you have time. It will give you a really good feel for the incredible level of fruitloopery out there. For now, I’ll just leave you with the TC Energy Design disclaimer:

TC products are not connected with any kind of statements about healing nor do they confirm the exertion of influence on the course of an illness. The use of TC products are free of promises for increased well-being and requires the self-responsible action of the person applying the products.

Let me make that a little clearer for you, dear friends:

‘We’re selling you products for which we make grandiose claims for amazing effects on your well-being, but actually we don’t stand behind any of them. And anyway, if our products don’t do any of the things WE claim, it’s YOUR fault.’


  1. That’s the correct way to use the apostrophe in the word, by the way. []
  2. It doesn’t really – I lied. But you see how EASY that was! And the only people who picked it up are the ones reading this footnote! []
  3. I don’t know what that’s supposed to herald – Schleusingen is just a tiny town in Germany. The attribution is like saying ‘John Doe of West Wyalong’ []
  4. Burgistein, likewise, is a tiny municipality in Bern, Switzerland. Neither Burgistein or Schleusingen have universities or similar properly accredited scientific institutions, to my knowledge. []
  5. Of course the real indicator here is that the quotes are not actually linked to anything. REAL science gets hot-linked quick smart – I don’t think I have to tell you the reason for that… []
  6. Do people REALLY spend that kind of money on this rubbish. I observe again that I am really in the wrong business. If only I could get rid of this damn conscience of mine. []


This man is Michael Cohen. Mr Cohen, it seems, has come by an amazing piece of video that ‘might be amongst the best proof we have that we are indeed being visited by aliens coming to us with a message of hope.’ The footage was taken in the Brazilian jungle by British tourists and ‘handed over to US secret agents’, the Brazilian government apparently having some kind of agreement with American spooks to obligingly do that kind of thing. It is unclear who then handed it on to Mr Cohen. We know for certain that the footage is Top Secret because it has a title card that says ‘Top Secret’ on it.

I mean, how much more persuasive could it be?

‘Stop stalling Reverend!’ I hear you cry. ‘Make with the video that shows us the alien Message of Hope! Well, you need to visit the site of that esteemed Australian news voice The Telegraph to see it, because I can’t embed it. Come back here when you’re done (if you don’t need a bit of a lie down first, that is).

Was that a Message of Hope or what?! Thank Xenu that we now know we are not alo… What’s that you say? You missed the alien? Seriously? Maybe you’d better watch it again. I’ve made you a little diagram so that you know where to look:

Was it better that time? Did you see the ‘mesmerising flashing light’ as well?

Mr Cohen proclaims that ‘This is highly compelling footage that will be hard to discredit’. Or it could be plain old pareidolia. I know that sounds far fetched, but hey. Should the footage turn out to be bona fide, however, what I want to know is what the little alien is actually doing here. He doesn’t seem to be delivering any Message of Hope to me. In fact, he seems… a little preoccupied.

Here’s a better resolution closeup. That’s the ‘mesmerising light’ over on the right – it’s gotta be his spaceship, right? So he’s parked it and has wandered a little way away behind a tree, and… well… it’s a bloody LONG WAY from Zeta Reticuli!

Acowlytes! Tell me I’m wrong!