I’ve been asked by a couple of people if I could make a summary page for all the TCA links in the Shoo!TAG (also ‘ShooBug’) saga, so without further ado, in chronological order…

And So Ad Infinitum… April 1, 2009: In which I discover ShooTag for the first time and completely fail to make a single joke about April Fool’s Day.

WooTag™ April 14, 2009: In which Melissa Rogers from ShooTag takes me to task for not being ‘disaplined’ in quantum physics, calls me ignorant and uses terms like ‘fractal’, ‘crystals’ and ‘energy fields’, and promises that the world will get to see the ‘sceince’(i) behind ‘all three’ ShooTag applications when they go from patent pending to full patent protection (yeah, like that’s ever going to happen).(ii)

EXTRA: World’s Zombies Starving! April 17, 2009: In which Melissa Rogers uses her superior knowledge of quantum physics to rewrite Einstein’s famous mass/energy equivalence formula, but somehow fails to be nominated for a Nobel Prize.

EMF – It’s Not What You Think! August 29, 2009: In which Kathy Heiney and Melissa Rogers ‘explain’ the workings of Shoo!TAG in their own baffling words. Don’t worry if you are more confused after you listen to them – everybody is.

How Science Works December 7, 2009: In which we examine how the scientific process works and why ShooTag is not related to it in any way.

Shoo Polish? April 16, 2010: In which we learn that the ShooTag sisters started out by attempting to sell ‘homeopathic stress relieving creams’. Which, all things considered, comes as no surprise.

Kookaburra or, perhaps… Galah? April 17, 2010: In which someone involved with ShooTag (even though he pretends not to be) attempts to pass himself off as an Australian to our substantial amusement. When we expose his shabby ruse, he turns nasty and calls me names.

Another Science Experiment May 3, 2010: In which we learn a simple trick for making visible the encoded magnetic data on a credit card. We apply it to a ShooTag in an effort to see just what’s on that sucker.

Shoo!TAG Unplugged May 19, 2010: In which we reveal, thanks to our intrepid readers, that the ShooTags are encoded with a handful of numbers and the words ‘tick’ and ‘flea’, thus illuminating the simplistic magical thinking of the ShooTag creators.(iii)

Shoo!TAG: Waterloo May 24, 2010: In which we disclose the full bona fides of the ShooTag creators, including the basis of their pseudoscientific beliefs and their links with the criminally indicted fraudster ‘Professor’ William Nelson.

Shoo!TAG: Bitchfight June 27, 2010: In which we learn that The Finnish Olympic Team is allegedly endorsing ShooTag, and that the European rollout faces competition from a nemesis, Tic-Clip.

Advertising Charity Begins at Home November 27, 2010: In which we find that ShooTag is being shipped to Haiti to help control malaria. As if Haiti doesn’t already have enough of a problem.

Tell Aura I Love Her February 25, 2011: In which we encounter astounding scientific proof of Shoo!TAG’s amazing effects. If you consider pretty rainbow coloured auras as science, that is.

Shoo Us the Science (Project) February 28, 2011: In which Energetic Solutions, the creators of ShooTag, show the world how much they know about science. Which isn’t very much, needless to say. Oh, and they tell some more lies and make some more exaggerations.

Shoo!TAG: Crime Against Humanity April 26, 2011: In which Energetic Solutions shows how truly stupid and dangerous they are by boasting about shipping $30,000 worth of Shoo product to Zambia to ‘help fight malaria’

Shoo!TAG: Patently Absurd June 7, 2011: In which we examine the ShooTag patent application and notice that Professor William Nelson/Desiré Dubounet still has a finger in the Shoo pie.

Science Schmience September 9, 2011: In which we notice that amazing scientific evidence in support of Shoo!TAG has mysteriously vanished from their website, only to be replaced by more grandiose claims with much flimsier credibility. If that’s even possible.

Misty Watercolour Memories… September 10, 2011: In which we investigate the way in which the people behind Shoo!TAG doggedly rewrite history to cover up their mistakes, their lies and their general lack of science acumen. With pictorial examples!

Shoo!TAG Pants Down October 19, 2011: In which the Shoo!TAG claims of endorsements from Texas State University mysteriously disappear from their site, and I publish an open letter to Melissa Rogers.


And, as added extra value, here are a few other links of relevance on other sites:

ShooTag review and testing on dog complete May 2, 2010: Darcie, from The Dish, videotapes a test of the ‘tick’ Shoo!TAG on her dog Oliver. Even though Darcie followed the manufacturer’s instructions to the letter, the results are less than impressive. Ticks are plainly not affected by the Shootag.

Decoding magnetic strips May 17, 2010: Dewi Morgan’s detailed record of how he analysed the data on the Shootags.

shoo!Tag testing human mosquito complete May 24, 2010: Darcie, from The Dish, tests the ‘human’ mosquito tag and videos the results. Again, the tag fails to have any effect.

Shoo!TAG Entry at RationalWiki

Small piece of plastic magnetic strip achieves what entire planet can’t! Great review of ShooTag at Amazon.


  1. Maybe ‘sceince’ is something different to ‘science’? That would explain an awful lot. []
  2. There are no records for a US patent application for anything that resembles ShooTag. I propose that a patent has never been submitted. []
  3. Truly, using the same logic, if you hung a bit of cardboard around your pet’s neck with the words ‘Go away fleas!’ written on it, you’d see exactly the same results as you would with a ShooTag. []