The Huffington Post is carrying an article at the moment which is headlined:

Japanese HOLOGRAPH Plays Sold Out Concerts;
Science Fiction Comes To Life

The caps are theirs. Needless to say, once again this is not a holograph. Or a hologram either. In its typical air-headed style, the HuffPo goes on to delineate the fizz of the story while entirely missing the interesting bits:

In what is surely a terrible omen not only for musicians but also the continued existence of the world as we know it, holographs are now playing sold out concerts in, where else, Japan.

Firstly, I’ll reiterate (because stupid journalists just can’t seem to understand this) – the Hatsune Miku performances are NOT HOLOGRAMS. As I’ve said before on The Cow, we currently have no technology to allow anything like this as a holographic projection1 The giant avatars are simply projections on a screen. There is nothing three dimensional about them, as would be the case for a genuine hologram. Here’s a still frame from Hatsune Miku’s video Romeo and Cinderella, in which you can plainly see the flatness of the character, and the screen on which it’s projected:

It’s an impressive technical display, for sure, but it’s just a very bright projector and a piece of clever animation. You could, if you were motivated, achieve the same thing in your lounge room.

Of course, the Huffington Post, could have carried a story about what is actually happening here, which is far more interesting than their stupid and inaccurate ‘Look at those wacky Japanese and their holographs’ fluff piece.

The ‘live’ Hatsune Miku concerts are in fact the culmination of what was originally a promotional concept for the Vocaloid 2 speech synthesis engine. Vocaloid 2 is software developed at Pompeu Fabra University in Spain with funding by the Yamaha Corporation. The application takes snippets of real human voice and arranges them in such a way that the many complex parts of human speech can be controlled, via simple programming, to make coherent speech and song. In 2006, Vocaloid 2 was acquired from Yamaha by a the Japanese company Crypton Future Media, who, with exceptional insight, packaged it for sale to consumers as a ‘personality': Hatsune Miku, ‘an android diva in the near-future world where songs are lost.’ The name Hatsune Miku is literally translated as ‘future sound’. Miku’s voice is generated from recordings of voice actress Saki Fujita. Using Vocaloid, musicians are able to program the Miku voice to sing whatever lyrics they choose along with their music.

When CFM released the software, they had the idea of creating several ‘mascots’ to anthropomorphize the Miku personality, and it wasn’t long before a programmer named Yu Higuchi released a freeware application, MikuMikuDance (MMD), which allowed users to easily create 2D and 3D animations based on the these mascots. A huge fanbase rapidly grew around this concept, with thousands of users interacting on Nico Nico Douga (a kind of Japanese YouTube) to produce videos of Hatsune Miku performances. The phenomenal success of Miku has spawned a family of new Vocaloids, such as Rin and Len Kagamine, Megurine Luka, Gackpoid, Megpoid and numerous ‘fan-created Vocaloids like Neru Akita and Teto Kasane.

Here is a video of Miku’s more sophisticated sister Megurine Luka,2 singing ‘Just Be Friends’:

The live Miku concerts with the 12 foot tall all-singing all-dancing projections of the character avatars are a natural result of the extraordinary popularity of the Vocaloid characters and their music.

Now isn’t that a lot more interesting than the Huffington Post’s (and others, I might add) flippant dissing of this story as an oh-my-god-singers-are-going-to-be-replaced-by-holograms-bring-back-the-good-old-days piece of sensationalism? Their silly take on it does nothing more than expose their white-bread middle-American sensibilities, and make them look like the insular conservatives they really are. The Hatsune Miku phenomenon might be slightly oblique to Western sensibilities, but one thing is very clear – here are large groups of passionate music fans having a genuinely good time. What the hell is wrong with that?

And besides, the music was made by musicians, not robots, people. And it’s damn catchy.

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Thanks to Joey for the find.

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  1. You will notice here that I have used the correct forms of the words ‘hologram’ and ‘holograph’. You’d think journalists would take the time. []
  2. Megurine Luka is the first bilingual Vocaloid. Calm down Atlas – I said bilingual. []