Thu 11 Oct 2012
Faithful Acowlytes! Have you put on a few pounds over the winter?(i) Has your flat stomach been Autocorrected into a flab stomach? Would you like your former Olive Oyl profile back once more? Well then friends, let me tell you all about the miraculous LifeChange Diet, featuring amazing ‘bioresonance’ drops! Yes, these wondrous drops in conjunction with ‘a strict low calorie/low GI diet’ just about guarantee that you’ll shed those unwanted kilos in no time.
But first, before we get too excited, we might examine the above magazine clipping (thoughtfully sent in by Cissy Strutt) with the TCA Bullshit Magnifier™ to see what it throws up.
First of all, you might be forgiven for thinking that popstar-cum-clotheshorse Carmen Electra has anything at all to do with the LifeChange Diet. She doesn’t. Well, not the LifeChange Diet being promoted in the text by Sydney naturopath Danielle Berends, anyway. But maybe that’s my mistake. The credit does say Carmel Electra, so perhaps it’s Carmen’s lesser known twin sister doing the promoting. You might also be forgiven for thinking that the drops Carmel is talking about have anything to do with the drops that Danielle is hawking. They don’t. At least, if they are the same product, they don’t make a big thing of it on the LifeChange Diet website, and probably for good reason: HCG Platinum Drops are not in the good books of the US Food & Drug Administration, who have found the drops to be in violation of numerous FDA standards and that ‘…there is no evidence that they are generally recognized as safe and effective for their intended uses.’
But hey, it’s not hard to accidentally put the wrong photo and caption on your text, right? Maybe these ones were meant to go on the story ‘Bogus Weight Loss Drugs promoted by Idiot Celebrity’ and there was a bit of a mixup. It’s easy to see how that could happen.
So, what then does the LifeChange Diet website have to say about these awesome homeopathic drops. Let’s look at the Bioresonance page (because we just know that’s gonna be good):
The LifeChange Diet combines an easy to follow structured diet program with bioresonance technology, in the form of specially formulated bioresonance drops.
But what is bioresonance technology? That’s a very common question.
Bioresonance technology was introduced by German scientists in the 1970’s. Its foundation is based around the body’s energy system.
In bioresonance therapy, the transmission and receipt of electromagnetic frequencies is used to identify and support your energetic status.
All the cells in your body emit and communicate via electromagnetic frequencies. In a healthy body, this communication is free and the body functions as it was designed to do.
Well, I agree that ‘What is bioresonance technology?’ is probably a common question from those hearing of this scheme. Indeed, I asked it myself, although it was more along the lines of ‘Jesus H Christ, what the fuck is bioresonance technology?’ But, the internets being right at our fingertips & all, it’s only a moment’s work to fire up our favourite Search™ engine and plug in ‘bioresonance’ and ‘German scientists’. The very first result we get is this Wikipedia(ii) article on ‘bioresonance therapy‘ which begins with the explanation that ‘Bioresonance therapy is a pseudo-scientific medical concept…’ I guess that wasn’t much of a surprise. Bioresonance was ‘discovered’ in 1977 by Franz Morell who, after seeing a Scientology E-Meter, created his own version of it, along with a whole heap of baloney to explain its supposed working mechanism. Needless to say this centers principally around the vagueness of concepts like ‘electromagnetic frequencies’ and ‘energy flow’ so beloved of woo peddlars across the globe, a club of whom we must consider LifeChange a card-carrying member.
Simply put, the wondrous drops that the LifeChange Diet promotes as part of its weight-loss scheme are nothing more than magic water. Yet again.
I guess you all saw it, right, at the beginning of this post? The diet promoted by this racket – ‘a strict low calorie/low GI’ food intake – by itself will guarantee that you lose weight. The magic drops are total bullshit, and I say these people know it.