Marketing people are arsehats.

Vegemite is fine the way it is. If people don’t like it… fuck ‘em.

Reminds me of the tossers who try to make ales more like lagers in a lame attempt to appeal to the masses.

PS: Marmite is shit. I was born in the UK, but raised in Oz. Guess my love of Vegemite reveals my true allegiance.

PPS: Weird non linking policy. Maybe some of the marketing arsehats see this for what it is: A major fuck up.

All plugged up
but can’t sit tight?
Try some prunes
With Vegemite!

And if you
Are much more daring
Try Vegemite
With Pickled Herring!

Buzzardbilly: Well, it will probably not surprise you that I quite like Stilton too.

The thing I’d caution you (and all Americans) about though is that you shouldn’t really ‘slather’ Vegemite (or Marmite). It really is too salty and overpowering. That would be like drinking a cup of soy sauce. Vegemite is best spread very thinly on hot buttered toast.

MI: I’m not really that convinced of its pedigree as a base anyway. That seems like something that people do when they don’t really like it – ie, hide it in other food. You may as well just use salt.

King Willy: Promite was invented in Australia in the 1950s by Masterfoods, a previously Australian company also now swallowed up by US interests. I think you formed the impression that it is a Yankee product all on yer lonesome.

Argyle: And yes – Promite is the most unappealing name since Clamato. Or Bonox. Both of which we’ve had previous cause to discuss on The Cow.

As for ONJ trying to find a rhyme for Vegemite – I think we have to rank it alongside ‘orange’ and ‘silver’ in the rhyming stakes…

The King

I would buy it as a base…but I still don’t think it would sell here as most would never be that adventurous.

I lived in England and was told I had to try Stilton Cheese. It tasted like thousand-year-old pickled panty jam. No, I’ve never tasted that but I knew instinctively that was the only thing that could bring this flavor they so loved.

Then the ex-hub ensured me that the Marmite he loved on his toast was a treat amongst treats. I took a bite of the Marmite-slathered toast. It made me crave Stilton Cheese.

Then, an Australian at school clued me in that Marmite was Shite, but Vegemite was Right(eous). I tried it on toast as well. It is not for the American tongue. Not even one that grew up eating squirrel. But, you folks clearly have been loving that stuff the way the Brits love Marmite for decades on end. Why fuck with a sure sell?

Purple Dragon: Too late anyway – they’ve decided on a name, to be revealed on September 21. As far as Baron Samedi’s energy drink goes, well, I notice they don’t mention anywhere what it tastes like. Chicken broth and mouldy earth, I’m guessing.

Atlas: Vegemite Not. That could win you the competition. But I’m guessing they’ll go for some daft name like Bing or Zune – I suspect Kraft uses the same advertising company as Microsoft, judging by this whole affair.

King Willy: Vegemite CC? I’ll copy you on that when the release day comes.

Cissy Strutt: They need to change the slogan to ‘Some Things Never Change Unless We think We Can Make a Buck Out Of It’ Not as high with the catchy quotient, but a whole lot more honest.

Malach: I think that we can all agree that converting Americans to Vegemite is a lost cause. It’s only Kraft that still thinks it’s possible.

MI: It is an acquired taste, I guess. but as I mentioned a while back it’s hard for me to tell since I acquired it many years ago when I was a kid. Just as most Australians do. You have to remember – in some countries people grow up drinking yak’s milk and liking it.

JR: I shall be telling you what I think of Vegemite’s ‘New Improved Original Flavour’ in due course – stay tuned.

Huh? They’ve got to be having a laugh, surely.

In fairness, I DID try the salty tar on toast. It just wasn’t for me. Obviously an acquired taste. I did however find use for it as a base in some stews and such later on…so it did not go to waste. Not sure if that was “legal” use for it, but I did like it for that purpose.

It seems that American companies like to muck up good things. Same thing happened when they went and fucked with Coke. Suddenly we had a new Coke. No one liked the new Coke, so then they gave us Original Coke as an option and eventually the New Coke vanished from the shelves, and Original Coke is not just Coke again. They still muck around with Coke, but they never take away the original Coke from the consumers again.

Unfortunately we went through our Australia fad back in the 80′s . . . not sure where were at now . . . Urban Ghetto I think.

Vegemite has ONE purpose only – to spread on bread (toasted or otherwise) or crackers. That is it. Carefully vetted additions may include (from time to time) butter, Nuttelex, lettuce, walnuts, cheese (cream or cheddar) &c but are most definitely added al fresco, not in jar-o.

I see the Vegemite website has a banner heading “Some Things Never Change”. Would that it were so.

The King

Why wouldn’t he be interested today as well?